John Riccitiello, CEO of California-based Electronic Arts, has warned that the industry?s formulaic reliance on franchise and series sequels could lead to consumers drifting away from their favoured pastime.

"We're boring people to death and making games that are harder and harder to play," Riccitiello commented in a Wall Street Journal interview. "For the most part, the industry has been rinse-and-repeat. There's been lots of product that looked like last year's product, that looked a lot like the year before."

Very entertaining and ironic, imo.